Your website has taken a whole new leap by being SEO-ready by taking it to the technical backend of the site: embedded keywords on the website, created a better internal linking structure, paid for improvement of PR releases and created productive blog posts. However, you had been thinking probably lately of developing a link building strategy to be the icing on top of the cake.
E-commerce has been rising almost every quarter each year and there is seemingly huge potential in it towards the development of SEO and to focus your ideals on content marketing would definitely set you apart from the rest. This post is to describe how you can build good content and links to your pages.
Looking Through Category Pages
Category Pages would best earn you money for your ecommerce site. This is a win-win situation as most links would be ranked from key head and mid-tail terms. Even though these websites gets a major makeover, category pages were the least one to be impacted, However it would always be a challenge to have these links within these pages.
Having Products as Linkbaits
Having to add interesting and unique content over your page is a challenge which you have to always attain. If you have an interesting product to sell, you can use it as linkbait to attract more readers to your website.
Maintaining Sales and Deals Pages
Another tactic you can use is to have a page dedicated for the sales on your website which would conform to the tricks that is done which fulfills the SEO requirements which includes having crawlable, indexable content, static URL, incorporating targeted keywords and they could keep the URL that even if the sale is over they can revamp it once another sale would be happening.
Personalized Product Giveaways
Your readers would like to feel how much they are special, moreso, they would appreciate having to win personalized gifts. For the Back-to-School season, you can promote personalized supplies to your readers and have the photos pinned to Social Media platforms like Facebook, Tumblr and Pininterest for their network to see.
If it is not possible for you to conduct Personalized Product Giveaways, you can always open other contests with the use of different channels or tools like Follerwonk. Follerwonk and other tools allow you to have systematically target your audience and to what type of products you would like to see.
High Quality Photos
Who would not be interested in High Quality Photos? High Quality Photos are importantly incorporated in an Ecommerce site as they would be showing the products that your viewers/readers would want to buy. If there are no interesting photos, how would your perspective customers know the product they would want to buy?
Before products are in the market, Ecommerce sites create anticipation of their product by giving the product preview and press releases before they are launched to the market. Imagine how the game Diablo 3 has been a hit even before it was released and how books of famed authors had been anticipated and reserved even before it hits the shelves. Having to bank on anticipation for your products would be a great link-building strategy.
Widening Your Audience
To attract more audience, ecommerce sites would have their personal blogs in order to promote their products. You can brainstorm ideas on how are you doing in the company and what is the initiative of your business in doing so. In order to note different trends and to find out the right keyword for your trade, you can use Google Alerts to find out what would work on your niche.
If you do not have the capacity to write your own blog, you can outsource the writing to other writers. You can also have a guest blogger which would have link building opportunities.
Using Personal Stories
Link Building can also be done through personal stories, if you would note commercials which have been embedded to ecommerce sites would be about different relationships which employ to real life action.
Audio Content Marketing
If you have a book you would like to sell, ecommerce sites could actually take audio books as a way to market the physical book they would be selling. The audible versions of their ebook can be socially shared thus giving them more link building strategies.
The Value of Pininterest
Pininterest has been a valuable tool for ecommerce sites that has the ability to divert traffic into their site.
SEO, tough JOB and BATTLE
Search Engine Optimization which includes the concept of link building is a tough job and battle for success in ecommerce industry. The benefits that can be reaped through link building can be achieved through months of hard work and changes. Just keep it going!